Barbara Bylenga

Founder & CEO

Barbara’s passion is rooted in women’s leadership, advocacy and empowerment. She serves as SHE-CAN’s “fearless leader” — our Executive Director — and is responsible for all aspects of the organization: program development, partnership building, fundraising, communication and strategic planning. Before founding SHE-CAN, Barbara spent 15 years running her own market research consultancy. Outlaw Consulting provided companies such as Levi Strauss & Co., Nike, and Nordstrom with intelligence that informed product design, advertising and marketing strategies. Prior to founding Outlaw, Barbara had a successful career at a number of major advertising firms, including Leo Burnett; Foote, Cone and Belding; Chiat Day; and Tatham Laird and Kudner. She is a graduate of Florida State and Michigan State. When she’s not in the office, you can find Barbara on the slopes!

SHE-CAN l Barbara Bylenga, Founder & Executive Director